There’s this storm in a teacup thing going on in America at the moment over comments made by the CEO of Abercrombie and Fitch where he says his company tries and sells his overpriced clothing to the “cool kids” at school (so long as they’re so thin as to get blown over by anything stronger than a mild breeze).
In response I’ve seems people comment that he’s being cruel for not selling his clothes in “XL Sizes”, that he’s never had kids who’ve been bullied at school, that he’s “heartless”, and a bunch of other things that the speakers feel about him that cover much the same ground.
To a degree I can see why the complainants are upset. No one wants to feel as if they’re on the “outside” or whatever. But equally why should the company cater to the fat, ugly, or downright weird if they don’t want to? If you want to raise a child who is so craven in their need to belong that they buy jeans for $150, then be my guest, but I don’t know I’m sure that’s something you should be proud of.
Tags: company policy, life, marketing
Jim Bowen's Blog 
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